Case Study - Searchable journalist database

Press relations teams need to be able to contact the press. Pressbook makes it easier with more accurate data and a better user experience.

Overview

From his role in marketing & sales, Brian had tried many different PR database offerings and found them unsatisfactory.

Existing dashboards often had out-of-date contact data, and a hard to use user experience.

Brian approached Cedar Labs early on to be the primary technology partner to build a solution.

Over 5 months, Cedar Labs delivered:

robust website crawling to collect up-to-date contact data
an enterprise-grade backend for indexing and a flexible retrieval API
a mobile-friendly modern dashboard for query of contact data by users
integration with Stripe for recurring user payments
admin dashboard UI so founder could operate the app without devs
deployed the entire infrastructure extremely cost-effectively to enable ongoing SaaS profitability
robust CI/CD and parallel crawling infrastructure to support safe, fast deployments, and ongoing crawling capabilities
uptime monitoring, metrics, and alerting to ensure ongoing observability and operational excellence

Pressbook was able to launch a successful SaaS in record time thanks to the technical expertise and execution of Cedar Labs.

For privacy reasons, the CEO requested anonymizing both their name and the company name in this portfolio profile.